good curation, and in particular your thoughts on the (negative) direction of cx. cx is still elusive for most brands, which, I think, isn't a lack of tools and process but a lack of deep insight into customer behaviours and their direction of travel (which doesn't match our current playbooks). Michael
good curation, and in particular your thoughts on the (negative) direction of cx. cx is still elusive for most brands, which, I think, isn't a lack of tools and process but a lack of deep insight into customer behaviours and their direction of travel (which doesn't match our current playbooks). Michael